Graphic

"The term coordinated image belongs to the visual comunication world. It has as a object the communication of every commercial or non commercial product that needs to be known from a specific public.
The image is coordinated when all the different communicative elements are consistent one another.
This coherence is traditionally referred to some elemets of the visual communication as for example logos, colours, typefaces, layouts and graphic presentation of documents, setting out of marketing and promotional paper and multimedia.
Coordinated image is then a way to make understanding that the image belongs to the same font, no matter what is the number, the complexity and the dimensions of this communicative phenomenons.

This semiotic coherence makes more efficient the communicative process as it gives to the final users some precise landmarks, but what it's more, it induces a process of progressive acknowledgement of the company or the brand ( brand awarness) and of its work with positive consequences on its success" .

From Wikipedia, the free encyclopedia

As you'll guess then, in the age of communication it's impossible not to care of your visual image through an attentive study of the commercial art.

Also small and medium size companies of the sector, which are the most common in Italy, can approch all this: growing companies, that believes in marketing and would like to be known from the market, that are able to catch new clients to show them the quality of their products, the excellent service, the great number of offers and so on…

Sometimes just a logo, expressly made, is a signal for the market of a dynamic, change oriented company.

 

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